Justin RabindraGuess what’s the army’s secret to recruiting and retaining the best soldiers? Storytelling.I did an assignment for the Indian army’s armoured regiment called the 17 Poona Horse not long ago. In the four days that I spent among the…Jan 21, 2022Jan 21, 2022
Justin RabindraThis is why I read poetry:I read poetry in school because I had to. Poems like The Solitary Reaper, Charge of The Light Brigade, Casabianca and Daffodils. I read…Jan 13, 2022Jan 13, 2022
Justin RabindraOf thousand year old roads, magic aircraft doors, shady documents and travelling in COVID timesWe had cancelled our tickets to Romania in mid 2020 when the pandemic hit us and a kind of gloom set in. We were like two wildebeest whose…Dec 20, 2021Dec 20, 2021
Justin RabindraThe Little-known Power of Storytelling in Business (and in Life)When David Ogilvy walked the corridors of his agency, Ogilvy & Mather, there was an interesting ritual that he had instituted to welcome…Mar 30, 20211Mar 30, 20211
